“If you fight for what you love, you’ll never lose.”
The STEVE MCQUEEN EYEWEAR brand is born in 2019. MMC’EYEWEAR signs an exclusive license agreement for the development of a collection of optical eyewear. Commercialization in early 2020.THE STEVE MCQUEEN BRAND
The king of cool
Nicknamed the “King of Cool” for his undisciplined reputation, his carefree attitude, and his nonchalant class, Steve McQueen became an influential icon. Starting at the top of his fame in the 60s to date, his personality is still fascinating fashion universe.FRAMES
All the frames are developed and conceptualized in France, for a significant authenticity in reference to Steve McQueen, displaying lines that are as vintage as they are elegant.
The materials are carefully selected: the stainless steel metal with Titanium treatment is made in Japan and the plastics are made of cellulose acetate. All parts are assembled by hand in Asia, offering the quality finishes demanded by the brand.
These materials of choice allow the realization of light and pleasant to wear models, providing this unique feeling of freedom.